Biography
ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES
Dr. Faa (Faegheh) Taheran is an Assistant Professor of Marketing at the Lubin School of Business. Before entering academia, she worked as a brand researcher and advertising strategist, helping brands craft and share compelling stories. At Lubin, she teaches courses in advertising strategy and creativity, blending her professional expertise with her lifelong passion for advertising and consumer behavior.
Dr. TaheranÄÐÅ®²Ù±ÆÊÓƵÈí¼þ™s research focuses on the role of social influence in consumer psychology. Her work has appeared in leading journals such as Psychology & Marketing and the Journal of Advertising Research.
Outside of academia, she is an avid marathon runner and an enthusiastic explorer of urban life. She enjoys running through New York CityÄÐÅ®²Ù±ÆÊÓƵÈí¼þ™s neighborhoods, searching for the perfect pair of running shoes, and discovering new coffee spots.
Whether in research, teaching, or running, she values persistence and the pursuit of dreams.
Education
Marketing
MBA, University of Tehran, Tehran
Master of Business Administration
BS, Amirkabir University of Technology, Tehran
Materials Engineering
Publications and Presentations
SELECTED CONTRIBUTIONS & PUBLICATIONS
Thomas, V., Fowler, K., Taheran, F. (2024). How Social Media Influencer Collaborations Are Perceived by Consumers. Psychology & Marketing. 41(1), 168-183.
Taheran, F., Thomas, V., Fowler, K., Mortazavi, A. (2024). Understanding the Application of Evolutionary Psychology in Consumer Behavior: A Review and Future Research Agenda. Psychology & Marketing. 41(10), 2431-2447.
Thomas, V.L., Fowler, K., Taheran, F., Mortazavi, A. (2025). Explication of the Virtual Influencer Ecosystem. Journal of Advertising Research. 1-23.